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ALL STYLES

ALL STYLES

Swiss fashion - Ethically sourced & made in Europe since 2016.

New collection out now

271 products

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Maroon sweater vest with 'Pura' label on a white background
MOCK NECK TANK BURGUNDY

RECYCLED CASHMERE / SILK

Sale priceCHF 189.00
Black sleeveless sweater vest on a white background with 'Pura' label.
MOCK NECK TANK GREY-BROWN

RECYCLED CASHMERE / SILK

Sale priceCHF 189.00
Burgundy sweater on a white background
CREWNECK SWEATER BURGUNDY

RECYCLED CASHMERE / SILK

Sale priceCHF 329.00
TENCEL RIB KNIT MOCKNECK LONGSLEEVE BROWN
MOCKNECK LONGSLEEVE BROWN

ORGANIC COTTON / MODAL

Sale priceCHF 99.00
Coming soon A light gray ribbed knit scoop-neck tank top by Pura clothing, shown flat against a white background.
SCOOP NECK TANK GREY

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon A taupe ribbed scoop-neck tank top by Pura clothing, shown flat against a solid white background.
SCOOP NECK TANK TAUPE

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon An off-white ribbed tank top with a scoop neck, displayed on a clean white background. The brand label 'PURA CLOTHING' is visible inside the collar.
SCOOP NECK TANK ECRU

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon A black ribbed knit tank top with a scoop neckline, shown on a plain white background. The brand label 'PURA clothing' is visible inside the collar.
SCOOP NECK TANK BLACK

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon A black long-sleeve crewneck top by Pura London, shown on a clean white background.
SCOOP NECK SWEATER BLACK

100% ORGANIC COTTON

Sale priceCHF 79.00
Coming soon SCOOP NECK SWEATER COTTON TAUPE
SCOOP NECK SWEATER TAUPE

100% ORGANIC COTTON

Sale priceCHF 79.00
Coming soon A light gray ribbed long-sleeve scoop-neck top by pura clothing, shown on a plain white background.
SCOOP NECK SWEATER GREY

100% ORGANIC COTTON

Sale priceCHF 79.00
Coming soon An off-white long-sleeve scoop-neck ribbed knit top by Pura clothing, shown on a plain white background.
SCOOP NECK SWEATER ECRU

100% ORGANIC COTTON

Sale priceCHF 79.00
Coming soon An off-white ribbed long-sleeve crewneck top by PURA, shown on a plain white background.
WAFFLE CREWNECK WHITE

MERINO WOOL / TENCEL

Sale priceCHF 109.00
Coming soon A black long-sleeve crewneck knit top by PURA, displayed on a ghost mannequin against a plain white background.
WAFFLE CREWNECK SWEATER BLACK

MERINO WOOL / TENCEL

Sale priceCHF 109.00
Beige short-sleeve sweater on a white background
VERA T-SHIRT ECRU

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 169.00
Coming soon OVERSIZED CREWNECK SWEATER GREY
OVERSIZED CREWNECK SWEATER GREY

100% ORGANIC COTTON

Sale priceCHF 99.00
A light beige knit balaclava or neck warmer with ribbed trim, shown flat against a white background.
BALACLAVA GREIGE

RECYCLED CASHMERE / SILK

Sale priceCHF 149.00
A dark brown knit balaclava or hood with ribbed trim, shown flat against a white background.
BALACLAVA CHOCOLATE

RECYCLED CASHMERE / SILK

Sale priceCHF 149.00
Sold outTHE FLOWY PANTS PEARL
THE FLOWY PANTS PEARL

TENCEL VISCOSE

Sale priceCHF 179.00
Sold outTHE FLOWY PANTS BLACK
THE FLOWY PANTS BLACK

TENCEL VISCOSE

Sale priceCHF 179.00
THE FLOWY SKIRT BLACK
THE FLOWY SKIRT BLACK

TENCEL VISCOSE

Sale priceCHF 199.00
Sold outBeige wide-leg pants on a white background
WIDE LEG PANTS GREIGE

RECYCLED CASHMERE / SILK

Sale priceCHF 349.00
BALI T-shirt Black
BALI T-SHIRT BLACK

100% TENCEL

Sale priceCHF 49.00
A white short-sleeve crewneck t-shirt by Fera, shown flat against a clean white background.
BALI T-SHIRT WHITE

100% TENCEL

Sale priceCHF 49.00
Black pants on a white background
WIDE LEG PANTS GREY-BROWN

RECYCLED CASHMERE / SILK

Sale priceCHF 349.00
pura clothing v-neck cashmere sweater
V-NECK SWEATER

RECYCLED CASHMERE

Sale priceCHF 345.00
A washed black cotton baseball cap with 'PURA' embroidered in white on the front, shown on a clean white background.
THE BLACK CAP

100% COTTON

Sale priceCHF 49.00
THE PURA COTTON CAP BEIGE WASHED
THE BEIGE CAP

100% COTTON

Sale priceCHF 49.00
A person standing in a light grey, slightly baggy, brushed fabric pants with a drawstring waist.
AAMY PANTS LIGHT GREY

100% ORGANIC COTTON

Sale priceCHF 99.00
A person standing with their back to the camera, wearing dark grey baggy pants and a matching dark grey top, in a studio setting with a plain background.
AAMY PANTS ANTHRACITE

100% ORGANIC COTTON

Sale priceCHF 99.00
A woman wearing a dark grey half zip sweater over a white top, standing with her arms crossed.
HALF ZIP SWEATER ANTHRACITE

100% ORGANIC COTTON

Sale priceCHF 99.00
A person wearing a light grey half zip sweater, standing against a neutral background.
HALF ZIP SWEATER GREY

100% ORGANIC COTTON

Sale priceCHF 99.00
TENCEL-COTTON DRESS BROWN
RIB DRESS BROWN

ORGANIC COTTON / MODAL

Sale priceCHF 189.00
Black long-sleeve dress on a white background
RIB DRESS BLACK

ORGANIC COTTON / MODAL

Sale priceCHF 189.00
A model wearing beige high-waisted leggings and a matching crop top, standing against a plain background.
MOLY LEGGINGS BEIGE

MODAL LENZING

Sale priceCHF 109.00
Save CHF 40.00A person wearing a beige longsleeve Tencel top with a rounded neckline and matching leggings.
YOGA LONGSLEEVE BEIGE

TENCEL / COTTON

Sale priceCHF 59.00 Regular priceCHF 99.00
A woman wearing a green sleeveless top and matching leggings made from Tencel fabric, standing with one hand raised to her face.
YOGA TOP SIRA OLIVE

MODAL LENZING

Sale priceCHF 89.00
Coming soon An off-white crewneck sweatshirt with long sleeves and ribbed cuffs and hem, displayed against a plain white background.
OVERSIZED CREWNECK SWEATER WHITE

100% ORGANIC COTTON

Sale priceCHF 99.00
Woman wearing a black sleeveless dress with white trim on a white background
MIIA DRESS BLACK

TENCEL MODAL

Sale priceCHF 129.00
Woman wearing a beige sleeveless dress on a white background
MIIA DRESS MOCHA

TENCEL MODAL

Sale priceCHF 129.00
MOCK NECK TANK RIB BLACK
MOCK NECK TANK BLACK

TENCEL MODAL

Sale priceCHF 59.00
MOCK NECK TANK RIB WHITE
MOC NECK TANK WHITE

TENCEL MODAL

Sale priceCHF 59.00
Sold outMOCK NECK TANK RIB MOCHA
MOCK NECK TOP MOCHA

TENCEL MODAL

Sale priceCHF 59.00
Woman wearing a brown jumpsuit against a white background
SPAGHETTI TANK MOCHA

TENCEL MODAL

Sale priceCHF 59.00
Woman wearing a black sleeveless top and black pants on a white background
SPAGHETTI TANK BLACK

TENCEL MODAL

Sale priceCHF 59.00
Woman wearing a white top and black skirt against a plain background
SPAGHETTI TANK WHITE

TENCEL MODAL

Sale priceCHF 59.00
RIB PANTS MODAL WHITE
RIB PANTS WHITE

TENCEL MODAL

Sale priceCHF 119.00
RIB PANTS MODAL MOCHA
RIP PANTS MOCHA

TENCEL MODAL

Sale priceCHF 119.00

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