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ALL STYLES

ALL STYLES

Swiss fashion - Ethically sourced & made in Europe since 2016.

New collection out now

279 products

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Save CHF 60.00OHANA TOP GREYBLUE
OHANA TOP GREYBLUE Sale priceCHF 29.00 Regular priceCHF 89.00
Save CHF 60.00OHANA TOP DOTS
OHANA TOP DOTS Sale priceCHF 29.00 Regular priceCHF 89.00
Save CHF 60.00MARA BOTTOM WHITE
MARA BOTTOM WHITE Sale priceCHF 29.00 Regular priceCHF 89.00
Save CHF 60.00JOA TOP DOTS
JOA TOP DOTS Sale priceCHF 29.00 Regular priceCHF 89.00
Save CHF 60.00MARA BOTTOM TERRACOTTA
MARA BOTTOM TERRACOTTA Sale priceCHF 29.00 Regular priceCHF 89.00
Save CHF 60.00MARA BOTTOM BIOBASED
MARA BOTTOM BIOBASED Sale priceCHF 29.00 Regular priceCHF 89.00
Save CHF 60.00JOA TOP WHITE
JOA TOP WHITE Sale priceCHF 29.00 Regular priceCHF 89.00
Save CHF 60.00JOA TOP TERRACOTTA
JOA TOP TERRACOTTA Sale priceCHF 29.00 Regular priceCHF 89.00
Save CHF 60.00JOA TOP BIOBASED
JOA TOP BIOBASED Sale priceCHF 29.00 Regular priceCHF 89.00
Save CHF 60.00MARA BOTTOM DOTS
MARA BOTTOM DOTS Sale priceCHF 29.00 Regular priceCHF 89.00
PURA Clothing Gift Card
PURA Clothing Gift Card Sale priceFrom CHF 50.00
A model wearing a white high-quality fabric shirtdress with pockets, standing against a grey background.
ELI SHIRTDRESS Sale priceCHF 169.00
Sold outNavy colored swim shorts with a drawstring waistband.
HONU shorts Navy Sale priceCHF 99.00
HONU shorts Bordeaux
HONU shorts Bordeaux Sale priceCHF 99.00
A pair of gray HONU swim shorts with side pockets and a drawstring waistband.
HONU shorts GrAY Sale priceCHF 99.00
Sold outA pair of black swim shorts with a drawstring waistband, depicted in a flat lay format.
HONU shorts Black Sale priceCHF 99.00
A rear view of a person wearing a black high-waisted bikini bottom with a tie at the back.
GOYA BOTTOM BLACK - WAFFLE - Recycled fabric Sale priceCHF 99.00
Save CHF 54.00A model wearing a yellow high-waisted bikini bottom with a seamless cut and tie at the back.
GOYA BOTTOM LEMON - WAFFLE - Recycled fabric Sale priceCHF 45.00 Regular priceCHF 99.00
Save CHF 54.00A woman wearing a yellow bandeau bikini top and matching bottoms.
YUNA TOP LEMON - WAFFLE - Recycled fabric Sale priceCHF 45.00 Regular priceCHF 99.00
Save CHF 54.00A model is wearing a beige shiny bikini bottom with a medium to small coverage. The swimwear is made from soft Italian fabric and features a seamless cut and a strappy back design.
WANNAKA BOTTOM BEIGE - SHINY - Recycled fabric Sale priceCHF 45.00 Regular priceCHF 99.00
Save CHF 54.00A model is shown from the back wearing a black bikini bottom with a seamless cut and medium support. The product is made from soft Italian fabric with a waffle structure on the outside.
WANNAKA BOTTOM BLACK - WAFFLE - Recycled fabric Sale priceCHF 45.00 Regular priceCHF 99.00
A rear view of a person wearing a small coverage beige shiny bikini bottom with adjustable coverage in the back, showcasing the Italian fabric and seamless cut.
MAHALO BOTTOM BEIGE - SHINY - Recycled fabric Sale priceCHF 99.00
Save CHF 54.00A model wearing a beige bikini top with adjustable straps and a matching bottom, standing against a plain background.
ALOHA TOP BEIGE - SHINY - Recycled fabric Sale priceCHF 45.00 Regular priceCHF 99.00
Save CHF 54.00A model is wearing a beige shiny bikini top with adjustable straps, medium to small coverage, and matching bottoms.
PALOMA TOP BEIGE - SHINY - Recycled fabric Sale priceCHF 45.00 Regular priceCHF 99.00
A female model wearing a small coverage bikini top in a solid color with adjustable straps, reversible design, in a grey tone.
DENIA TOP OBLIO - DUAL STYLE - Recycled fabric Sale priceCHF 99.00
Save CHF 54.00A model wearing a yellow bikini top with adjustable straps and a matching bottom, standing against a plain background.
DENIA TOP LEMON - WAFFLE - Recycled fabric Sale priceCHF 45.00 Regular priceCHF 99.00
A person wearing black biker shorts and a matching sports bra, viewed from the back.
BIKER SHORTS BLACK

MODAL LENZING

Sale priceCHF 99.00
Sold outA beige knit tank top displayed against a neutral background.
MAKALI TOP ECRU

CASHMERE / ORGANIC COTTON

Sale priceCHF 119.00
Beige slip dress with thin straps on a white background
THE MINI DRESS ECRU

100% ORGANIC COTTON

Sale priceCHF 199.00
A beige linen gift box with a matching ribbon bow and a small white label reading PURA, photographed on a clean white background.
PURA GIFT BAG COTTON Sale priceFrom CHF 4.00
Coming soon A black long-sleeve crewneck sweater by Pura Valentino, shown flat against a light gray background.
ATIN SWEATER BLACK

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 239.00
Coming soon A taupe brown knit crewneck sweater by Pura London, shown on a clean white background.
ATIN SWEATER MUSHROOM

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 239.00
Coming soon A light beige crewneck knit sweater with long sleeves, shown on a clean white background. The brand name 'PURA' is visible on the inner neck label.
ATIN SWEATER BEIGE

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 239.00
Coming soon A short-sleeve crewneck knit sweater in a light oatmeal beige color, shown on a clean light gray background.
VERA T-SHIRT BEIGE

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 169.00
Coming soon A black short-sleeve crewneck knit top displayed on a ghost mannequin against a light gray background.
VERA T-SHIRT BLACK

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 169.00
Coming soon A short-sleeve crewneck knit sweater in a warm taupe-brown color, displayed on a clean, light gray background.
VERA T-SHIRT MUSHROOM

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 169.00
Coming soon A dark gray ribbed knit tank top with a scoop neckline, shown on a light gray background. The brand label 'PURA DESIGN' is visible inside the collar.
SCOOP NECK TANK ANTHRACITE

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon A dark gray long-sleeve ribbed knit top with a wide scoop neckline, shown on a light gray background. The brand label 'PURA LONDON' is visible at the inner collar.
SCOOP NECK SWEATER ANTHRACITE

100% ORGANIC COTTON

Sale priceCHF 79.00
A beige linen gift box with a matching ribbon bow and a small white label reading PURA, photographed on a clean white background.
‍PURA GIFT BAG COTTON (100% off) Sale priceCHF 0.00

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