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WELCOME TO THE CLUB

Become team #fairfashion and get 10% off your first order.

WELCOME TO

THE WORLD OF PURA

Welcome to our physical locations.

Discover our products and feel the softness.

VISIT US AT OUR

FLAGSHIP STORE

RINDERMARKT 19, 8001 ZÜRICH

Opening Hours:

Tuesday- Friday: 11.30-18.30

Saturday: 11.00-17.00

Before

A boutique interior with clothing racks, shelving, and a central white pedestal displaying a floral arrangement and small accessories. No person is present, but the real retail environment makes this Lifestyle rather than Product/Packaging.

After

Use the left and right arrow keys to navigate between before and after photos.

VISIT US AT OUR

LOCHERGUT SHOP

BERTASTRASSE 5, 8003 ZÜRICH

Opening Hours:

Tuesday- Friday: 11.30-18.30

Saturday: 11.00-17.00

DISCOVER OUR

new arrivals

Pre-order A beige cable-knit sweater with a polo-style collar, shown flat against a clean white background. The brand label 'PURA CLOTHING' is visible inside the collar.
CABLE KNIT SWEATER BEIGE

100% ULTRA FINE MERINO WOOL

Sale priceCHF 299.00
Pre-order A gray cable-knit sweater with a polo-style collar, long sleeves, and ribbed cuffs and hem, shown flat against a white background. The brand label reads 'PURA CLOTHING'.
CABLE KNIT SWEATER GREY

100% ULTRA FINE MERINO WOOL

Sale priceCHF 299.00
Pre-order An off-white cable-knit polo sweater with a collar, shown flat against a clean white background. The brand name 'PURA 1914' is visible on the inner neck label.
V-NECK CABLE KNIT SWEATER ECRU

100% ULTRA FINE MERINO WOOL

Sale priceCHF 299.00
Pre-order A light gray knit scarf folded in a cross-over style, with a white brand label reading 'PURA Celine' visible at the top center, on a solid light gray background.
BANDANA GREY

100% ULTRA FINE MERINO WOOL

Sale priceCHF 115.00
Pre-order A folded beige knit scarf with a white brand label reading 'PURA Living' on a light gray background.
BANDANA BEIGE

100% ULTRA FINE MERINO WOOL

Sale priceCHF 115.00
Pre-order A cream-colored knit scarf folded and crossed, with a white brand label reading 'PURA CLOTHING' visible at the top center, set against a plain white background.
BANDANA WHITE

100% ULTRA FINE MERINO WOOL

Sale priceCHF 115.00
Pre-order A dark brown knit crewneck sweater with long sleeves and ribbed cuffs and hem, displayed on a clean white background.
CREWNECK SWEATER CHOCOLATE

RECYCLED CASHMERE / SILK

Sale priceCHF 329.00
Pre-order A dark brown knit turtleneck sweater with a ribbed collar, cuffs, and hem, displayed against a clean white background.
TURTLE NECK SWEATER CHOCOLATE

RECYCLED CASHMERE / SILK

Sale priceCHF 375.00
Pre-order A light beige knit turtleneck sweater with ribbed collar, cuffs, and hem, displayed against a clean white background.
TURTLE NECK SWEATER GREIGE

RECYCLED CASHMERE / SILK

Sale priceCHF 375.00
Pre-order A light beige knit balaclava or neck warmer with ribbed trim, shown flat against a white background.
BALACLAVA GREIGE

RECYCLED CASHMERE / SILK

Sale priceCHF 149.00
Pre-order A dark brown knit balaclava or hood with ribbed trim, shown flat against a white background.
BALACLAVA CHOCOLATE

RECYCLED CASHMERE / SILK

Sale priceCHF 149.00
Pre-order Black sweater on a white background
CREWNECK SWEATER GREY-BROWN

RECYCLED CASHMERE / SILK

Sale priceCHF 329.00
Pre-order An off-white cropped cardigan sweater with a round neckline, button-up front, and ribbed cuffs and hem, shown on a plain white background.
CARDIGAN ECRU

100% ULTRA FINE MERINO WOOL

Sale priceCHF 299.00
Pre-order A cropped, long-sleeve knit cardigan sweater in a light beige color, featuring a button-up front with small buttons and ribbed cuffs and hem, shown against a plain white background.
CARDIGAN BEIGE

100% ULTRA FINE MERINO WOOL

Sale priceCHF 299.00
Pre-order A light gray cropped cardigan sweater with a button-up front, ribbed collar, cuffs, and hem, shown on a plain white background.
CARDIGAN GREY

100% ULTRA FINE MERINO WOOL

Sale priceCHF 299.00
Pre-order CREWNECK SWEATER CASHMERE/SILK GREIGE
CREWNECK SWEATER GREIGE

RECYCLED CASHMERE / SILK

Sale priceCHF 329.00
View all

WHERE TO SHOP

IN SPAS & HOTELS

GRAUBÜNDEN:

GRAND HOTEL TSCHUGGEN

CRESTA PALACE

LUZERN:

VITZNAUERHOF

WALLIS:

CERVO

CAPRA

WHERE TO SHOP IN

SWITZERLAND

ZÜRICH:

RADIX | COLLAB | KARIKARI

BERN:

STOOR | CLOMES

LUZERN:

GLORE

ZERMATT / DISENTIN:

CERVO | ESSENZA

WHERE TO SHOP IN

AUSTRIA

VIENNA:

GLORE

SHIPPING WORLDWIDE

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