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WELCOME TO THE CLUB

Become team #fairfashion and get 10% off your first order.
coming soon

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All products in this collection will be available in store in less than 8 weeks.

37 products

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Pre-order A light gray knit scarf folded in a cross-over style, with a white brand label reading 'PURA Celine' visible at the top center, on a solid light gray background.
BANDANA GREY

100% ULTRA FINE MERINO WOOL

Sale priceCHF 115.00
Pre-order A folded beige knit scarf with a white brand label reading 'PURA Living' on a light gray background.
BANDANA BEIGE

100% ULTRA FINE MERINO WOOL

Sale priceCHF 115.00
Pre-order A cream-colored knit scarf folded and crossed, with a white brand label reading 'PURA CLOTHING' visible at the top center, set against a plain white background.
BANDANA WHITE

100% ULTRA FINE MERINO WOOL

Sale priceCHF 115.00
Coming soon A dark charcoal gray zip-up jacket with a high stand collar, laid flat against a light beige background.
SIGNATURE JACKET ANTHRACITE

100% MERINO WOOL

Sale priceCHF 329.00
Coming soon A black A-line mini skirt made of textured wool-like fabric, laid flat against a light beige background.
SIGNATURE SKIRT ANTHRACITE

100% MERINO WOOL

Sale priceCHF 209.00
Coming soon A light beige heathered zip-up jacket with a stand collar and side pockets, laid flat against a solid beige background.
SIGNATURE JACKET BEIGE MELANGE

100% MERINO WOOL

Sale priceCHF 329.00
Coming soon A light beige textured A-line mini skirt with a straight waistband, laid flat against a solid cream background.
SIGNATURE SKIRT BEIGE MELANGE

100% MERINO WOOL

Sale priceCHF 209.00
Coming soon A black double-breasted blazer with notched lapels and dark buttons, shown on a clean off-white background.
SIGNATURE BLAZER ANTHRACITE

100% MERINO WOOL

Sale priceCHF 399.00
Coming soon Black pleated wool shorts with a single button closure, laid flat on a light beige background.
SIGNATURE SHORTS ANTHRACITE

100% MERINO WOOL

Sale priceCHF 199.00
Coming soon A light beige double-breasted blazer with notched lapels and four buttons, shown on a neutral cream background.
SIGNATURE BLAZER BEIGE MELANGE

100% MERINO WOOL

Sale priceCHF 399.00
Coming soon A pair of beige pleated shorts with a textured wool-like fabric, featuring a button closure and side pockets, laid flat against a light cream background.
SIGNATURE SHORTS BEIGE MELANGE

100% MERINO WOOL

Sale priceCHF 199.00
Pre-order A light beige knit balaclava or neck warmer with ribbed trim, shown flat against a white background.
BALACLAVA GREIGE

RECYCLED CASHMERE / SILK

Sale priceCHF 149.00
Pre-order A dark brown knit balaclava or hood with ribbed trim, shown flat against a white background.
BALACLAVA CHOCOLATE

RECYCLED CASHMERE / SILK

Sale priceCHF 149.00
Pre-order A light beige knit turtleneck sweater with ribbed collar, cuffs, and hem, displayed against a clean white background.
TURTLE NECK SWEATER GREIGE

RECYCLED CASHMERE / SILK

Sale priceCHF 375.00
Pre-order A dark brown knit turtleneck sweater with a ribbed collar, cuffs, and hem, displayed against a clean white background.
TURTLE NECK SWEATER CHOCOLATE

RECYCLED CASHMERE / SILK

Sale priceCHF 375.00
Pre-order An off-white cropped cardigan sweater with a round neckline, button-up front, and ribbed cuffs and hem, shown on a plain white background.
CARDIGAN ECRU

100% ULTRA FINE MERINO WOOL

Sale priceCHF 299.00
Pre-order A cropped, long-sleeve knit cardigan sweater in a light beige color, featuring a button-up front with small buttons and ribbed cuffs and hem, shown against a plain white background.
CARDIGAN BEIGE

100% ULTRA FINE MERINO WOOL

Sale priceCHF 299.00
Pre-order A light gray cropped cardigan sweater with a button-up front, ribbed collar, cuffs, and hem, shown on a plain white background.
CARDIGAN GREY

100% ULTRA FINE MERINO WOOL

Sale priceCHF 299.00
Pre-order An off-white cable-knit polo sweater with a collar, shown flat against a clean white background. The brand name 'PURA 1914' is visible on the inner neck label.
V-NECK CABLE KNIT SWEATER ECRU

100% ULTRA FINE MERINO WOOL

Sale priceCHF 299.00
Pre-order A beige cable-knit sweater with a polo-style collar, shown flat against a clean white background. The brand label 'PURA CLOTHING' is visible inside the collar.
CABLE KNIT SWEATER BEIGE

100% ULTRA FINE MERINO WOOL

Sale priceCHF 299.00
Pre-order A gray cable-knit sweater with a polo-style collar, long sleeves, and ribbed cuffs and hem, shown flat against a white background. The brand label reads 'PURA CLOTHING'.
CABLE KNIT SWEATER GREY

100% ULTRA FINE MERINO WOOL

Sale priceCHF 299.00
Pre-order Black sweater on a white background
CREWNECK SWEATER GREY-BROWN

RECYCLED CASHMERE / SILK

Sale priceCHF 329.00
Pre-order A dark brown knit crewneck sweater with long sleeves and ribbed cuffs and hem, displayed on a clean white background.
CREWNECK SWEATER CHOCOLATE

RECYCLED CASHMERE / SILK

Sale priceCHF 329.00
Coming soon A black long-sleeve crewneck knit top by PURA, displayed on a ghost mannequin against a plain white background.
WAFFLE CREWNECK SWEATER BLACK

MERINO WOOL / TENCEL

Sale priceCHF 109.00
Coming soon An off-white ribbed long-sleeve crewneck top by PURA, shown on a plain white background.
WAFFLE CREWNECK WHITE

MERINO WOOL / TENCEL

Sale priceCHF 109.00
Coming soon An off-white long-sleeve scoop-neck ribbed knit top by Pura clothing, shown on a plain white background.
SCOOP NECK SWEATER ECRU

100% ORGANIC COTTON

Sale priceCHF 79.00
Coming soon A black long-sleeve crewneck top by Pura London, shown on a clean white background.
SCOOP NECK SWEATER BLACK

100% ORGANIC COTTON

Sale priceCHF 79.00
Coming soon SCOOP NECK SWEATER COTTON TAUPE
SCOOP NECK SWEATER TAUPE

100% ORGANIC COTTON

Sale priceCHF 79.00
Coming soon A light gray ribbed long-sleeve scoop-neck top by pura clothing, shown on a plain white background.
SCOOP NECK SWEATER GREY

100% ORGANIC COTTON

Sale priceCHF 79.00
Coming soon An off-white ribbed tank top with a scoop neck, displayed on a clean white background. The brand label 'PURA CLOTHING' is visible inside the collar.
SCOOP NECK TANK ECRU

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon A black ribbed knit tank top with a scoop neckline, shown on a plain white background. The brand label 'PURA clothing' is visible inside the collar.
SCOOP NECK TANK BLACK

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon A light gray ribbed knit scoop-neck tank top by Pura clothing, shown flat against a white background.
SCOOP NECK TANK GREY

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon A taupe ribbed scoop-neck tank top by Pura clothing, shown flat against a solid white background.
SCOOP NECK TANK TAUPE

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon A sleeveless ribbed tank top in a muted taupe-brown color, shown flat against a clean white background. The brand name 'PURA Clothing' is printed inside the collar.
HANNA TOP TAUPE

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon A light gray ribbed knit sleeveless tank top with a scoop neck, displayed flat against a light gray background. The brand label 'PURA Clothing' is visible inside the collar.
HANNA TOP GREY

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon OVERSIZED CREWNECK SWEATER GREY
OVERSIZED CREWNECK SWEATER GREY

100% ORGANIC COTTON

Sale priceCHF 99.00
Coming soon An off-white crewneck sweatshirt with long sleeves and ribbed cuffs and hem, displayed against a plain white background.
OVERSIZED CREWNECK SWEATER WHITE

100% ORGANIC COTTON

Sale priceCHF 99.00

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