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PURA ClothingPURA Clothing

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WELCOME TO THE CLUB

Become team #fairfashion and get 10% off your first order.

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The essentials

OUR TOP PICKS

THE CASHMERE GUIDE

WIDE LEG PANTS CASHMERE/SILK GREIGE
MOCK NECK TANK CASHMERE/SILK GREIGE

THE CASHMERE GUIDE

TENCEL-COTTON DRESS BROWN
TENCEL-COTTON DRESS BROWN Sale priceCHF 189.00

THE CASHMERE GUIDE

Black long-sleeve top on a white background
WIDE LEG PANTS CASHMERE/SILK GREIGE
MOCK NECK TANK CASHMERE/SILK GREIGE
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TENCEL-COTTON DRESS BROWN
TENCEL-COTTON DRESS BROWN Sale priceCHF 189.00
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Black long-sleeve top on a white background
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PRINCIPLE #1

ETHICAL PRODUCTION

All our pieces are made by hand in Italy and Portugal. We strongly believe in a local production so everything is 100% made in Europe.

We make sure that everyone working for and with us has a regular income & insurance, and is compensated fairly. All our suppliers pay their employees above minimum wage, insurances and vacations days are also properly covered.

PRINCIPLE #2

SUSTAINABLE MATERIALS

We only use the most natural and clean fabric & yarns. Our swimwear is biobased (made out renewable plant based oils and fats) or recycled fabric made out of old fishing nets, carpet fluff and other plastic waste.

All knitwear is made from 100% recycled Italian yarn such as cashmere, silk and wool.


All of our clothing pieces are made out of 100% natural fabric (no plastic involved) such as Tencel and certified organic cotton.

All our fabrics have at least one certification, most of them have 3-4.

PRINCIPLE #3

FULL TRANSPARENCY

We believe in full transparency and make sure to keep our margin as small as possible to offer you the best prices.

Here is a rough list about our pricing
30% Production costs
25% Tax & Insurance
35% Company costs
5-10% Shipping & Handling and Social Responsibility

If you have any questions, let us know, we have nothing to hide.

FAIR & ETHICAL CLOTHING SINCE 2016

As one of Europes first ethical clothing brand we focus on a fair & sustainable fashion world and use the most high-end fabrics to make you feel great day after day.

100% made in Europe - because we actually care about our planet & the people living on it.

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Our looks

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CREWNECK SWEATER CASHMERE/SILK GREIGE

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ATIN SWEATER NAVY (COTTON / CASHMERE)

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NITA SWEATER ECRU
NITA SWEATER ECRU Sale priceCHF 239.00
MOLY LEGGINGS TENCEL BEIGE
MOLY LEGGINGS TENCEL BEIGE Sale priceCHF 109.00

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BISOU ONEPIECE WHITE
BISOU ONEPIECE WHITE Sale priceCHF 189.00
CREWNECK SWEATER CASHMERE/SILK GREIGE
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ATIN SWEATER NAVY (COTTON / CASHMERE)
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NITA SWEATER ECRU
NITA SWEATER ECRU Sale priceCHF 239.00
MOLY LEGGINGS TENCEL BEIGE
MOLY LEGGINGS TENCEL BEIGE Sale priceCHF 109.00
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BISOU ONEPIECE WHITE
BISOU ONEPIECE WHITE Sale priceCHF 189.00
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