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PURA Clothing

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WELCOME TO THE CLUB

Become team #fairfashion and get 10% off your first order.

new

CASHMERE KNIT

END OF SEASON SALE

UP TO 60% OFF

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TENCEL ACTIVEWEAR

Ethical clothing

Made without any plastic

Ethical & sustainable

swimwear for every body

NEW COLLECTION

DROPING IN

Get ready for our new Spring Summer collection!

FAIR & ETHICAL CLOTHING SINCE 2016

As one of Europes first ethical clothing brand we focus on a fair & sustainable fashion world and use the most high-end fabrics to make you feel great day after day.

100% made in Europe - because we actually care about our planet & the people living on it.

PRINCIPLE #1

ETHICAL PRODUCTION

All our pieces are made by hand in Italy and Portugal. We strongly believe in a local production so everything is 100% made in Europe.

We make sure that everyone working for and with us has a regular income & insurance, and is compensated fairly. All our suppliers pay their employees above minimum wage, insurances and vacations days are also properly covered.

PRINCIPLE #2

SUSTAINABLE MATERIALS

We only use biobased (made out renewable plant based oils and fats) or recycled fabric made out of old fishing nets, carpet fluff and other plastic waste. Most of the recycled plastic is post consumer waste or industrial waste. All of our swimwear is reversible and the fabric is super soft!

All of our clothing pieces are made out of 100% natural fabric (no plastic involved) such as Tencel and certified organic cotton.

All our fabrics have at least one certification, most of them have 3-4.

PRINCIPLE #3

FULL TRANSPARENCY

We believe in full transparency and make sure to keep our margin as small as possible to offer you the best prices.

Here is a rough list about our pricing
30% Production costs
25% Tax & Insurance
35% Company costs
5-10% Shipping & Handling and Social Responsibility

If you have any questions, let us know, we have nothing to hide.

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Save $58.00PINA HOODIE WHITEPINA HOODIE WHITE
PINA HOODIE WHITE Sale price$53.00 Regular price$111.00
Save $39.00MONA PANTS WHITEMONA PANTS WHITE
MONA PANTS WHITE Sale price$76.00 Regular price$115.00

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KALI SWEATER WHITEKALI SWEATER WHITE
KALI SWEATER WHITE Sale price$104.00
UMA PANTS WHITEUMA PANTS WHITE
UMA PANTS WHITE Sale price$115.00

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JOA TOP BIOBASEDJOA TOP BIOBASED
JOA TOP BIOBASED Sale price$96.00

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Save $51.00JOA TOP TERRACOTTAJOA TOP TERRACOTTA
JOA TOP TERRACOTTA Sale price$53.00 Regular price$104.00
Save $51.00MARA BOTTOM TERRACOTTAMARA BOTTOM TERRACOTTA
MARA BOTTOM TERRACOTTA Sale price$53.00 Regular price$104.00
Save $58.00PINA HOODIE WHITEPINA HOODIE WHITE
PINA HOODIE WHITE Sale price$53.00 Regular price$111.00
Save $39.00MONA PANTS WHITEMONA PANTS WHITE
MONA PANTS WHITE Sale price$76.00 Regular price$115.00
View product
KALI SWEATER WHITEKALI SWEATER WHITE
KALI SWEATER WHITE Sale price$104.00
UMA PANTS WHITEUMA PANTS WHITE
UMA PANTS WHITE Sale price$115.00
View product
JOA TOP BIOBASEDJOA TOP BIOBASED
JOA TOP BIOBASED Sale price$96.00
View product
Save $51.00JOA TOP TERRACOTTAJOA TOP TERRACOTTA
JOA TOP TERRACOTTA Sale price$53.00 Regular price$104.00
Save $51.00MARA BOTTOM TERRACOTTAMARA BOTTOM TERRACOTTA
MARA BOTTOM TERRACOTTA Sale price$53.00 Regular price$104.00
View product