FAIR & ETHICAL CLOTHING SINCE 2016
As one of Europes first ethical clothing brand we focus on a fair & sustainable fashion world and use the most high-end fabrics to make you feel great day after day.
100% made in Europe - because we actually care about our planet & the people living on it.
OUR TOP PICKS
THE CASHMERE GUIDE
THE CASHMERE GUIDE
THE CASHMERE GUIDE
NEW IN - 100% MADE IN EUROPE
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PRINCIPLE #1
ETHICAL PRODUCTION
All our pieces are made by hand in Italy and Portugal. We strongly believe in a local production so everything is 100% made in Europe.
We make sure that everyone working for and with us has a regular income & insurance, and is compensated fairly. All our suppliers pay their employees above minimum wage, insurances and vacations days are also properly covered.
PRINCIPLE #2
SUSTAINABLE MATERIALS
We only use the most natural and clean fabric & yarns. Our swimwear is biobased (made out renewable plant based oils and fats) or recycled fabric made out of old fishing nets, carpet fluff and other plastic waste.
All knitwear is made from 100% recycled Italian yarn such as cashmere, silk and wool.
All of our clothing pieces are made out of 100% natural fabric (no plastic involved) such as Tencel and certified organic cotton.
All our fabrics have at least one certification, most of them have 3-4.
PRINCIPLE #3
FULL TRANSPARENCY
We believe in full transparency and make sure to keep our margin as small as possible to offer you the best prices.
Here is a rough list about our pricing
30% Production costs
25% Tax & Insurance
35% Company costs
5-10% Shipping & Handling and Social Responsibility
If you have any questions, let us know, we have nothing to hide.
NEW IN
MOST CLICKED
Sleeveless Mock-Neck Knit Top
Chic, minimal, and endlessly versatile — this sleeveless knit top is designed to elevate your everyday looks with understated sophistication.
For the ultimative softness: We suggest washing them with the hand-wash program and lay flat to dry. They will get even softer after washing.
Why you’ll love it:
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Sleek mock-neckline for a modern, polished touch
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Lightweight knit that drapes effortlessly on the body
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Sleeveless cut — perfect for layering or wearing solo
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Neutral tone that pairs seamlessly with trousers, skirts, or denim
55% recycled cashmere, 30% recycled silk, 15% recycled wool
- Mock neck
- Fairly produced in Lithuania
- Fabric supplier: Italy
- 100% made in Europe
- Plastic free
- Model wearing XS (165cm)
- Extremely soft fabric
- Medium chunky knitting pattern
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PURA Clothing | Swiss Ethical & Sustainable Fashion made with high quality fabrics in Europe since 2016