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WELCOME TO THE CLUB

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ALL STYLES

ALL STYLES

Swiss fashion - Ethically sourced & made in Europe since 2016.

New collection out now

276 products

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Black sweater vest on a white background with 'Pura' label.
MOCK NECK TANK BLACK

RECYCLED CASHMERE / SILK

Sale priceCHF 189.00
Black wide-leg pants on a white background
THE LAUREN PANTS BLACK

100% ORGANIC COTTON

Sale priceCHF 209.00
White sweater on a white background
WAFFLE BOATNECK WHITE

MERINO WOOL / TENCEL

Sale priceCHF 109.00
Beige pants on a white background
THE LAUREN PANTS ECRU

100% ORGANIC COTTON

Sale priceCHF 209.00
Black long-sleeve top with ruffled neckline on a white background
MOCKNECK LONGSLEEVE BLACK

ORGANIC COTTON / MODAL

Sale priceCHF 99.00
Black long-sleeve top on a white background
WAFFLE BOATNECK BLACK

MERINO WOOL / TENCEL

Sale priceCHF 109.00
NITA SWEATER ECRU
NITA SWEATER ECRU

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 239.00
VERA T-SHIRT BLUE (CASHMERE / COTTON)
VERA T-SHIRT BLUE

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 169.00
Gray short-sleeve sweater on a white background
VERA T-SHIRT GREY

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 169.00
Beige cardigan with buttons on a white background
NANA CARDIGAN ECRU

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 259.00
Dark gray cardigan with buttons on a white background
NANA CARDIGAN ANTHRACITE

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 259.00
THE LOLA V-NECK CASHMERE LIGHT GREY
LOLA V-NECK SWEATER GREY

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 249.00
THE LOLA V-NECK CASHMERE ANTHRAZIT
LOLA V-NECK SWEATER ANTHRACITE

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 249.00
Light blue sweater on a white background
NITA SWEATER BLUE

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 239.00
Black sweater on a white background
NITA SWEATER ANTHRACITE

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 239.00
Beige shirt with a collar on a white background
THE RALPH SHIRT ECRU

100% ORGANIC COTTON

Sale priceCHF 189.00
A sleeveless ribbed tank top in a light cream or off-white color, laid flat against a clean white background. The brand label 'PURA clothing' is visible at the inner collar.
HANNA TOP ECRU

100% ORGANIC COTTON

Sale priceCHF 49.00
A black ribbed tank top with a crew neck, displayed flat against a light gray background. The brand label 'PURA clothing' is visible inside the collar.
HANNA TOP BLACK

100% ORGANIC COTTON

Sale priceCHF 49.00
navy sweater with 'Pura' label on a white background
ATIN SWEATER NAVY

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 229.00
Black button-up shirt on a white background
THE RALPH SHIRT BLACK

100% ORGANIC COTTON

Sale priceCHF 189.00
Save CHF 40.00A person wearing a black longsleeve crop top with a rounded neckline, standing against a white background.
YOGA LONGSLEEVE BLACK

TENCEL / COTTON

Sale priceCHF 59.00 Regular priceCHF 99.00
MOLY LEGGINGS TENCEL BLACK
MOLY LEGGINGS BLACK

MODAL LENZING

Sale priceCHF 115.00
A black crewneck sweater made from a cashmere and silk mix fabric.
CREWNECK SWEATER BLACK

RECYCLED CASHMERE / SILK

Sale priceCHF 329.00
Black pullover with a quarter zip on a white background
HALF ZIP SWEATER BLACK

RECYCLED CASHMERE / SILK

Sale priceCHF 339.00
Black wide-leg pants on a white background
WIDE LEG PANTS BLACK

RECYCLED CASHMERE / SILK

Sale priceCHF 339.00
RIB PANTS MODAL BLACK
RIB PANTS BLACK

TENCEL MODAL

Sale priceCHF 119.00
Gray cable knit sweater on a white background
CREWNECK CABLE KNIT SWEATER

RECYCLED CASHMERE

Sale priceCHF 345.00
Beige knitted vest with 'Puma' branding on a white background
MOCK NECK TANK GREIGE

RECYCLED CASHMERE / SILK

Sale priceCHF 189.00
Maroon sweater vest with 'Pura' label on a white background
MOCK NECK TANK BURGUNDY

RECYCLED CASHMERE / SILK

Sale priceCHF 189.00
Black sleeveless sweater vest on a white background with 'Pura' label.
MOCK NECK TANK GREY-BROWN

RECYCLED CASHMERE / SILK

Sale priceCHF 189.00
Pre-order Burgundy sweater on a white background
CREWNECK SWEATER BURGUNDY

RECYCLED CASHMERE / SILK

Sale priceCHF 329.00
TENCEL RIB KNIT MOCKNECK LONGSLEEVE BROWN
MOCKNECK LONGSLEEVE BROWN

ORGANIC COTTON / MODAL

Sale priceCHF 99.00
Coming soon A light gray ribbed knit scoop-neck tank top by Pura clothing, shown flat against a white background.
SCOOP NECK TANK GREY

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon A taupe ribbed scoop-neck tank top by Pura clothing, shown flat against a solid white background.
SCOOP NECK TANK TAUPE

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon An off-white ribbed tank top with a scoop neck, displayed on a clean white background. The brand label 'PURA CLOTHING' is visible inside the collar.
SCOOP NECK TANK ECRU

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon A black ribbed knit tank top with a scoop neckline, shown on a plain white background. The brand label 'PURA clothing' is visible inside the collar.
SCOOP NECK TANK BLACK

100% ORGANIC COTTON

Sale priceCHF 49.00
Coming soon A black long-sleeve crewneck top by Pura London, shown on a clean white background.
SCOOP NECK SWEATER BLACK

100% ORGANIC COTTON

Sale priceCHF 79.00
Coming soon SCOOP NECK SWEATER COTTON TAUPE
SCOOP NECK SWEATER TAUPE

100% ORGANIC COTTON

Sale priceCHF 79.00
Coming soon A light gray ribbed long-sleeve scoop-neck top by pura clothing, shown on a plain white background.
SCOOP NECK SWEATER GREY

100% ORGANIC COTTON

Sale priceCHF 79.00
Coming soon An off-white long-sleeve scoop-neck ribbed knit top by Pura clothing, shown on a plain white background.
SCOOP NECK SWEATER ECRU

100% ORGANIC COTTON

Sale priceCHF 79.00
Coming soon An off-white ribbed long-sleeve crewneck top by PURA, shown on a plain white background.
WAFFLE CREWNECK WHITE

MERINO WOOL / TENCEL

Sale priceCHF 109.00
Coming soon A black long-sleeve crewneck knit top by PURA, displayed on a ghost mannequin against a plain white background.
WAFFLE CREWNECK SWEATER BLACK

MERINO WOOL / TENCEL

Sale priceCHF 109.00
Beige short-sleeve sweater on a white background
VERA T-SHIRT ECRU

RECYCLED CASHMERE / ORGANIC COTTON

Sale priceCHF 169.00
Coming soon OVERSIZED CREWNECK SWEATER GREY
OVERSIZED CREWNECK SWEATER GREY

100% ORGANIC COTTON

Sale priceCHF 99.00
Pre-order A dark brown knit crewneck sweater with long sleeves and ribbed cuffs and hem, displayed on a clean white background.
CREWNECK SWEATER CHOCOLATE

RECYCLED CASHMERE / SILK

Sale priceCHF 329.00
Pre-order A dark brown knit turtleneck sweater with a ribbed collar, cuffs, and hem, displayed against a clean white background.
TURTLE NECK SWEATER CHOCOLATE

RECYCLED CASHMERE / SILK

Sale priceCHF 375.00
Pre-order A light beige knit turtleneck sweater with ribbed collar, cuffs, and hem, displayed against a clean white background.
TURTLE NECK SWEATER GREIGE

RECYCLED CASHMERE / SILK

Sale priceCHF 375.00
Pre-order An off-white cropped cardigan sweater with a round neckline, button-up front, and ribbed cuffs and hem, shown on a plain white background.
CARDIGAN ECRU

100% ULTRA FINE MERINO WOOL

Sale priceCHF 299.00

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