NEW IN - 100% MADE IN EUROPE
![](http://puraclothing.com/cdn/shop/files/page0.jpg?v=1720348151&width=1080)
SHOP OUR
ARCHIVE SALE
ONLINE AND IN STORE
KALKBREITESTRASSE 43, 8003 ZÜRICH
Opening Hours:
Monday- Friday: 11.30-18.30
Saturday: 11.00-17.00
FAIR & ETHICAL CLOTHING SINCE 2016
As one of Europes first ethical clothing brand we focus on a fair & sustainable fashion world and use the most high-end fabrics to make you feel great day after day.
100% made in Europe - because we actually care about our planet & the people living on it.
![](http://puraclothing.com/cdn/shop/files/Screenshot_2023-05-26_at_23.06.36.jpg?v=1685376829&width=1662)
PRINCIPLE #1
ETHICAL PRODUCTION
All our pieces are made by hand in Italy and Portugal. We strongly believe in a local production so everything is 100% made in Europe.
We make sure that everyone working for and with us has a regular income & insurance, and is compensated fairly. All our suppliers pay their employees above minimum wage, insurances and vacations days are also properly covered.
![](http://puraclothing.com/cdn/shop/files/Screenshot_2023-05-26_at_23.09.22-4.jpg?v=1685136465&width=849)
PRINCIPLE #2
SUSTAINABLE MATERIALS
We only use biobased (made out renewable plant based oils and fats) or recycled fabric made out of old fishing nets, carpet fluff and other plastic waste. Most of the recycled plastic is post consumer waste or industrial waste. All of our swimwear is reversible and the fabric is super soft!
All of our clothing pieces are made out of 100% natural fabric (no plastic involved) such as Tencel and certified organic cotton.
All our fabrics have at least one certification, most of them have 3-4.
![](http://puraclothing.com/cdn/shop/files/169A4417.jpg?v=1685134727&width=1365)
PRINCIPLE #3
FULL TRANSPARENCY
We believe in full transparency and make sure to keep our margin as small as possible to offer you the best prices.
Here is a rough list about our pricing
30% Production costs
25% Tax & Insurance
35% Company costs
5-10% Shipping & Handling and Social Responsibility
If you have any questions, let us know, we have nothing to hide.
NEW IN
MOST CLICKED
![LOOLA RIB DRESS](http://puraclothing.com/cdn/shop/files/DSC04306.jpg?v=1714219172&width=1000)
![LOOLA RIB DRESS](http://puraclothing.com/cdn/shop/files/DSC04315.jpg?v=1714219165&width=1000)
![LOOLA RIB DRESS](http://puraclothing.com/cdn/shop/files/DSC04325.jpg?v=1714219166&width=1000)
![LOOLA RIB DRESS](http://puraclothing.com/cdn/shop/files/DSC04338.jpg?v=1714219166&width=1000)
- Soft & flowy rib fabric
- 95% Tencel, 5% EL
- Midi length
- Model wearing S could also wear XS
- Fairly made in Portugal
- We suggest to wash it by hand
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