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PURA Clothing

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WELCOME TO THE CLUB

Become team #fairfashion and get 10% off your first order.

new

WAFFLE SWIMWEAR

new

TENCEL ACTIVEWEAR

NEW IN

SWIMWEAR

Ethical clothing

Made without any plastic

NEW

SWIMWEAR COLLECTION

END OF SEASON SALE

UP TO 60% OFF

VISIT US AT THE

ZÜRICH LOCATION

KALKBREITESTRASSE 43, 8003 ZÜRICH

Opening Hours:

Monday- Friday: 11.30-18.30

Saturday: 11.00-17.00

FAIR & ETHICAL CLOTHING SINCE 2016

As one of Europes first ethical clothing brand we focus on a fair & sustainable fashion world and use the most high-end fabrics to make you feel great day after day.

100% made in Europe - because we actually care about our planet & the people living on it.

PRINCIPLE #1

ETHICAL PRODUCTION

All our pieces are made by hand in Italy and Portugal. We strongly believe in a local production so everything is 100% made in Europe.

We make sure that everyone working for and with us has a regular income & insurance, and is compensated fairly. All our suppliers pay their employees above minimum wage, insurances and vacations days are also properly covered.

PRINCIPLE #2

SUSTAINABLE MATERIALS

We only use biobased (made out renewable plant based oils and fats) or recycled fabric made out of old fishing nets, carpet fluff and other plastic waste. Most of the recycled plastic is post consumer waste or industrial waste. All of our swimwear is reversible and the fabric is super soft!

All of our clothing pieces are made out of 100% natural fabric (no plastic involved) such as Tencel and certified organic cotton.

All our fabrics have at least one certification, most of them have 3-4.

PRINCIPLE #3

FULL TRANSPARENCY

We believe in full transparency and make sure to keep our margin as small as possible to offer you the best prices.

Here is a rough list about our pricing
30% Production costs
25% Tax & Insurance
35% Company costs
5-10% Shipping & Handling and Social Responsibility

If you have any questions, let us know, we have nothing to hide.

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NITA SWEATERNITA SWEATER
NITA SWEATER Sale priceCHF 249.00
MOLY LEGGINGS TENCEL BEIGEMOLY LEGGINGS TENCEL BEIGE
MOLY LEGGINGS TENCEL BEIGE Sale priceCHF 109.00

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KALI SWEATER WHITEKALI SWEATER WHITE
KALI SWEATER WHITE Sale priceCHF 89.00
UMA PANTS WHITEUMA PANTS WHITE
UMA PANTS WHITE Sale priceCHF 99.00

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YUNA TOP LEMONYUNA TOP LEMON
YUNA TOP LEMON Sale priceCHF 99.00

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BISOU ONEPIECE WHITEBISOU ONEPIECE WHITE
BISOU ONEPIECE WHITE Sale priceCHF 179.00
NITA SWEATERNITA SWEATER
NITA SWEATER Sale priceCHF 249.00
MOLY LEGGINGS TENCEL BEIGEMOLY LEGGINGS TENCEL BEIGE
MOLY LEGGINGS TENCEL BEIGE Sale priceCHF 109.00
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KALI SWEATER WHITEKALI SWEATER WHITE
KALI SWEATER WHITE Sale priceCHF 89.00
UMA PANTS WHITEUMA PANTS WHITE
UMA PANTS WHITE Sale priceCHF 99.00
View product
YUNA TOP LEMONYUNA TOP LEMON
YUNA TOP LEMON Sale priceCHF 99.00
View product
BISOU ONEPIECE WHITEBISOU ONEPIECE WHITE
BISOU ONEPIECE WHITE Sale priceCHF 179.00
View product